Caption: ‘In any business you have to differentiate between hiring someone and getting them to perform’ stated Jose Mourinho (BBC, 2016). Similarly to a football manager, A Good Design Manager should give his ‘players’ a sense of doing something for a greater good.

‘Intelligence or intellectual ability is positively related to leadership’

(Northouse, P.G, 2016, p.23)

Wyscout is a company founded in Italy in 2004 by Matteo Campodonico, that provides a scouting tool, match analysis and transfer dynamics through an online database. Campodonico started with one idea and despite having a solid economic background, he thought as a designer, identifying a lack in a market he was particularly into, and consequently providing an innovative solution. Campodonico, actual CEO of Wyscout, understood the need of a big archive, a ‘LinkedIn’ for football players, and he took the risk, leaving his safe job in a bank, of launching a brand-new platform from 0, that is now, twelve years after, the pioneer and leading company on the global football market.

A one-day internship for Italian football scouting company, has been a unique opportunity for analyzing a successful business as well as watching in practice the behavior and way of communicating of the leader of the technology-based global platform.
According to Northouse, P.G (2016, p.10), when leaders’ behavior is appreciated by followers and they are seen as a model they gain the power; the occasion of watching Campodonico at work, gave evidence of that.

The CEO of Wyscout appeared self-confident, determinate and approached stakeholders as well as employees with humility and friendly manners, acting in perfect accord to the ‘Big Five’ mentioned by Northouse, P.G (2016, p.26), which are: neuroticism, extraversion, openness, agreeableness and conscientiousness.

Even though football and design may not seem related, a cross-disciplinary design manager’s mind could certainly identify similarities as well as inspiration in terms of business and strategy from the football world.

Symonds, M. (2016) Business brain, 12 August, BBC. Available at: http://www.bbc.co.uk/news/business-37034102

Symonds, M. (2016) Business brain, 13 August, BBC. Available at: http://www.bbc.co.uk/news/business-37034103

Northouse, P. (2015) Leadership: Theory and Practice. 7th edn. London: Sage.

Premier League news(2014) SKY Sport, 21 May 2014 Available at: http://www.skysports.com/football/news/11662/9066763


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